Put these books on your list for this year.

Six curated books with a focus on event businesses to help you perform your best this year. Read one every sixty days.


The Six Books that Event Businesses Need to Read in 2019

These books perform well by all measures and better yet, will help you do the same. We've curated six books specifically designed to complement the event industry professional in their career. From managing stress to promoting your business, improve strategy and make 2019 a banner year.

1. The Face of Digital: How Digital Technologies Are Changing The $565 Billion Dollar Events Industry by Marco Giberti
Face-to-face events, trade shows, and fairs of all sorts have been a main-stay of global commerce reaching as far back as the Holy Roman Empire, but as you know: all empires fall. Much like Airbnb did to hospitality, Uber to transportation, Facebook to communication, and Alibaba to product sourcing, a new disruptive headwind is setting its sights on the $550 billion dollar per year events industry and will reorganize the industry in ways it has never seen. At 190 pages, read this in one sitting. See on Amazon

2. How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life
by Caroline Webb
When you're working with tough clients, how does it affect your day? Advances in behavioral sciences are giving us an ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best. But it has not always been easy to see how to apply these insights in the real world--until now. In How to Have a Good Day, Webb explains exactly how to apply this science to our daily tasks and routines. See on Amazon

3. Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. See on Amazon

4. The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live
 by Authors Unite
If you’re like me, you probably have 100+ business books on your shelf collecting dust. Some of them you’ve read, some of them you had hopes of reading, but life just got in the way. Hundreds of pages, thousands of words, but only one golden nugget of underlying wisdom. All that reading for just one golden nugget. Imagine if you could have one book that gave you 100 golden nuggets. Less dust. Less clutter. Just one book to always have by your side and reference whenever you need to. Well, that’s The Better Business Book, and it’s available right now on Kindle Unlimited at no charge. See on Amazon

5. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
by Mike Michalowicz
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. See on Amazon

6. For New Managers
by Harvard Business Review & Linda A. Hill
If you read nothing else on becoming a new manager, read these definitive articles from Harvard Business Review. We couldn’t complete this list without one of HBR’s 10 Must Reads, and it’s short at only 224 pages. This book will teach you to develop emotional intelligence, influence colleagues, assess your team and enhance performance, network effectively, navigate relationships with employees, help acquire support, and more. See on Amazon